Atomic Therapeutic Solutions

In the last six months, my friend Elly became a licensed acupuncturist and massage therapist. Following her entrepreneurial spirit, she started her own wellness business and approached me to help with a new branding/logo.

Atomic Therapeutic Solutions is a wellness studio focusing on a steady path to healing using traditional Eastern methods. Rather than a quick remedy, ATS prefers the 1% method; gradually getting better by one-percent daily to develop a more permanent health outcome.

Most wellness places that offer acupuncture are often acupuncture first, and anything else second. "Atomic" is a name that seeks to offer several wellness options of equal importance. Atoms in themselves, are tiny. However, an accumulation of atoms can create a powerful change (referring back to the 1% method above).

Elly tended to be more drawn towards a line-art, boho-style aesthetic that we made as our baseline. I decided I would make an image of electrons orbiting a nucleus, in the shape of a pill (playing off of Western pharmaceutical medicine) to tie both name and intent together. A serif typeface was included to give it some level of sophistication while not coming across as intimidating and stuffy.

Overall, I was blessed with a patient client who knew what she wanted and gave plenty of detailed ideas and feedback that made this process easy. When we arrived at the finish line, we were both very happy with the results!

I think a lot of weed branding and design is tacky. Marijuana leaves. A ton of green. Crazy typefaces. I have always wondered what I would do if given the chance. Not only do I find myself designing for the cannabis industry, but the sex industry also! In addition to edibles, I'm also thinking sensual, not sexy. Intimate and seductive. Pink is a primary color in the brand standards, but not too feminine to make the masculine subconsciously think that this is a product solely for women.

As Lavinia already had solid branding and a logo in place, they needed a different set of eyes on a packaging project for their brand-new edible gummies that hadn't yet hit the market. What came of the collaborative effort were subtle color gradients that referenced the flavor options offered, a grainy effect that gave some visual texture to the UV soft touch the bag was printed with, and a bold "SEX" —as suggested by Katie herself— to stand out in the cannabis store display. It was one of the few times when a client requesting something to be bigger worked!

When the bag was complete, I was asked to redesign Lavinia's flagship product, the oh.hi cannabis lubricant tincture (and packaging), followed by the label and packaging of another brand new product, the oh.hello THC lube launcher. Then the redesigning of the website followed. Adhering to brand standards, while adding a fresh, clean aesthetic established in the packaging phases.

Katie has been hands down one of my best clients to date. She can call, text, or email any time and we can get right back in the lab for anything. I had a blast working on this and hope there will be many more opportunities to collaborate in the future.